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The Artist - Maddy Sargent

Maddy Sargent is an award-winning Illustrator and Designer, living in rural Northamptonshire (UK) with her young family. Maddy has always been a ‘maker’ at heart, and uses her fine scalpel skills to cut out her beautiful paper illustrations. 

 Born in London, and raised on the Sussex coast in St Leonards - some of her favourite memories as a child are of drawing her cats and making stop motion family films. As an art student, she spent many hours browsing the dusty antique shops of the Hastings Old Town - poring over old record sleeves with their beautiful typography, and the fuzzy bright technicolour of vintage photographic books. These sparked a love of colour and texture that carried through to form her illustrative voice today.

Maddy studied Illustration in London at Middlesex University where she won First Prize in the D&AD Awards for her interactive window designs for the famous Hamleys Toy Store.

 After graduating, she began her work as a freelance Illustrator & Designer and has worked with brands such as Orange, Harper Collins, EE, Howies Skype but to name a few. 

Now living in the countryside, Maddy is motivated by the natural world around her. Her ever-growing collection of paper ephemera continues to be at the heart of her work, and will always be her favourite source of inspiration. Maddy digitally combines the textures with photography to create her unique visual language.


Inspired by friends and family - her designs celebrate the colourful moments of everyday life.

Maddy Sargent Studio has a style all of it’s own.





At Maddy Sargent studio it is very important to us that we only design products that are made to love, keep and cherish. Our cards in particular are not designed as throwaway items, but as pieces of art to display and enjoy long after the event
has passed. 

Too many things end up in landfill, so at Maddy Sargent Studio we do our best to make our products where possible from responsibly sourced and / or recycled materials.

Our ‘cellophane’ packaging for our cards & prints is made from vegetable starch, that makes it 100% compostable.

Our local printers use sustainably sourced card, and our envelopes & card backing are 100% recycled



Giving back to the community is a core value of Maddy Sargent Studio. We believe that our design should inspire and promote positivity in people, so we donate 10% of all our profits to charity.